Locally-owned independent businesses outperform average retailer sales during 2009 holidays. Those with active Buy Local campaigns fared best.
MINNEAPOLIS - Jan. 14, 2010
More holiday shoppers deliberately sought out locally owned businesses this year, according to a national survey of more than 1,800 independent businesses.
The survey found that holiday sales for independent retailers were up an average of 2.2%. That contrasts with the U.S. Department of Commerce
figures released today, which show that overall retail sales were down 0.3% in December and up 1.8% in November.
The survey also found that independent retailers in cities with active "Buy Independent / Buy Local" or "Local First" campaigns reported stronger holiday sales than those in cities without such campaigns. These campaigns have been launched in more than 100 cities and towns.
Independent retailers in these cities reported an average increase in holiday sales of 3.0%, compared to 1.0% for those in cities without an active Buy Local initiative.