Keep your customers and stand out in the crowd by sending customers a message they'll remember.
By Gail Goodman
| March 24, 2009
Entrepreneur Magazine Online
I recently visited a retail store that features women's clothing and household accessories for the first time. I walked into the store and ... (sigh) it was beautiful. There were hundreds of items that I wanted to take home with me, and it wasn't simply because they were hanging on a rack. The store takes the time to arrange their goods as if each thing was a work of art. As I was strolling through the store picking up my favorite pieces, a sales person offered to "set up" a dressing room for me. Usually that means that your clothes are taken away, possibly never to be found again. But when I finally made it to the dressing room, I was amazed. The dressing room was the most beautiful part of the store.
